Pakistani Social Media Marketing: Why it's Important

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Pakistan's need for social media marketing

It is not surprising that social media plays a significant role in people's daily lives as internet connection becomes more widely available. By July 2022, Kepios study projects that there will be about 4.7 billion social media users worldwide, or 59.0% of the world's population. The number of people using social media has also increased over the last 12 months, with 227 million more people joining since the same time last year. This enormous increase in Social Media users demonstrates the previously mentioned fact that Social Media is becoming more and more important in terms of people's lives.

Pakistan's use of social media

The use of social media is expanding rapidly everywhere, including Pakistan.

An overview of Pakistani social media

Globally and in Pakistan, social media use is constantly expanding. Pakistan had 82.9 million internet users as of January 2022. Early in 2022, 36.5% of Pakistan's population was online. In Pakistan, there were 22 million more internet users in 2022 than in 2021, up 35.9%, according to Kepios' estimate.

Additionally, the Pakistani government continues to assist tech businesses in their efforts to introduce social media programs that would have a large user base in Pakistan and have sustainable growth. Over 60 million people in the nation use social media regularly right now.

Social media clearly plays a significant role in the country as evidenced by the exponential rise in Internet accessibility and activity.

In Pakistan, social media marketing plays a key role

Pakistan's utilization social media marketing

Businesses have started a variety of techniques to increase their brand exposure and revenues through the nation's expanding Social Media presence.Some of the most popular platforms in Pakistan

Knowing your audience is an essential element of growing your business; you need to know where the country spends the most of its time and which platform they are most likely to use.

Pakistan's most popular platforms

Knowing your audience is essential for growing your business. You need to know where the country spends the most of its time and which platforms they are most likely to use. .


The platform operated by Meta is anticipated to have Pakistan's largest user base in 2022. There are a stunning 50 million users on Facebook as a whole. This is primarily due to Facebook being one of the most established social networking sites in the nation. Due to Facebook's sizable audience and diverse range of interests, many businesses have embraced digital marketing there.


YouTube, a well-known video network, was ranked second in Pakistan with 45 million active users. Due to its incredible variety of videos and movies, YouTube is a favorite among users of all ages. Likewise, it's a tremendous venue for writers and artists. YouTube is a marvelous venue for running advertisements, and you can even directly sponsor influencers in your sector to raise exposure of your business.


We may say that Twitter, which has a user base of 3.7 Million, is perhaps the most genuine social media network in Pakistan, despite its inability to draw in many new members. The shutdown of all Meta-owned apps, including Instagram, WhatsApp, and Facebook a few months ago may have contributed to the increase in Twitter users, which is currently underway. Professional companies seeking to establish themselves have turned to Twitter to further demonstrate their expertise in their professions; yet, a big number of companies fail to post frequently, and many brands in Pakistan are scared to use Twitter, making the competition low.

What makes social media marketing so important in Pakistan?

The same factors that make social media marketing vital in other nations also apply in Pakistan. We've outlined some of the primary factors that influence the importance of social media marketing for your company.

Marketing on a budget can help you grow your audience

One of the most affordable strategies for digitally marketing your company should be social media advertising. You can benefit from this chance to sell your goods for little money because there are so many various promotional tools offered on these social media sites. The best part about social media marketing is that you can promote your brand without actually using any advertising or promotional techniques. Simply by being consistent and producing interesting, audience-relevant content, you may expand your social media following. Competitor Research As an entrepreneur, this could be an opportunity to learn more about your competitors and their tactics as all company profiles are visible on all social networks.

Competitor Analysis

All company profiles are public on all social networks, so as an entrepreneur, this could be an opportunity to get to know your competitors better and understand the strategies they have in place to attract your audience.You may take a look at the content they uploaded on their social media pages to see which postings performed better.After doing this study of your competitors' profiles and looking into all of your audience's worries, you can start implementing ideas into your digital marketing strategy. Examine the articles,Read the inquiries made by your audience and consider how your business may provide answers. 

Improve your overall ROI

Increase your ROI overall Social media marketing and advertising can help you because the cost of advertising on these social media forums is frequently less than the return on investment and boosts sales.increase your return on investment. By simply targeting your adverts, you can advertise to hundreds or thousands of people using digital marketing, saving you money.


You can count on SI Global to support you if you're wanting to work with the top Social Media Marketing Pakistan has to offer. In order to help its clients increase their audience recognition and generate leads through digital marketing, SI Global has been offering top-notch customer care. For further details

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